Listerine Arctic Blast – Brand Pitch & Promotional Video | Youths Choice x Ideas Foundation

A promotional video produced and edited for a real brand pitch brief set by the Ideas Foundation, challenging the Youths Choice team at Global Academy to create campaign content for Listerine's new Arctic Blast flavour. I recorded and edited the piece in full, capturing interview-led content with contributors and shaping it into a polished, brand-ready format. This project gave me early hands-on experience working to a genuine commercial brief, producing content that balanced storytelling with clear promotional intent.