Cadbury x Football: Spring 2026 Campaign Pitch

A creative campaign pitch developed as part of an interview process, built around Cadbury's core theme of sharing and community. I developed three distinct concepts tying the brand to the energy of spring football season — You Know The Spot, a corner shop hashtag campaign celebrating pre-match rituals; Heroes All Year Round, a nostalgia-driven idea repositioning Heroes beyond Christmas through sustainability; and Bringing It Back Home, a TikTok-native concept featuring footballers gifting Cadbury across borders as a taste of home. Each idea was rooted in real human moments and designed to work across social, digital, and in-person touchpoints.