“Know Before You Go” Series: Travel Tips and Insights

As part of Viator’s ongoing social video strategy, I produced content for the “Know Before You Go” series, designed to give travellers quick, practical tips before visiting popular destinations. One featured example, “Know Before You Go: Visiting The Northern Lights,” offered insights and guidance to help viewers make the most of their experience.

The series was published across Instagram, TikTok and YouTube Shorts, positioning Viator as a trustworthy, authoritative voice in the travel space. Each video aimed to inspire planning, build brand credibility and drive organic reach through destination‑specific search terms.

By refining short‑form content that balanced inspiration with information, the series successfully connected with audiences looking for quick travel advice while reinforcing Viator’s identity as a go‑to brand for travel knowledge.

Key Results:

Produced multiple short‑form videos across TikTok, Instagram and YouTube Shorts.
Achieved an average of 12,000 views per video and strong engagement through search traffic.
Strengthened Viator’s reputation as a trusted and authoritative travel brand.