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Reskins: Brand Refresh & Asset Alignment
As part of Viator’s wider rebrand, the Reskin Project focused on updating all video and visual assets across product pages to reflect the company’s refreshed identity. The goal was to create a consistent, modern look that better represented Viator’s evolving brand and improved the customer experience across platforms.
Working with a freelance Production Assistant, I helped identify and replace off-brand assets within hundreds of existing Product Level Videos (PLVs). I reviewed and published updated versions on Viator’s website and YouTube channel, ensuring every video followed the new brand style and maintained quality and consistency throughout.
Key Results:
Supported a cohesive and modern customer experience aligned with new brand standards.
Updated 600+ product pages with refreshed video content.
Ensured visual consistency across Viator’s website and YouTube following the rebrand.