Viator's YouTube Shorts: Driving Search Visibility

To strengthen Viator’s visibility within travel search results, I developed a series of YouTube Shorts designed to boost both SEO performance and audience engagement. By analysing channel data, I identified high-performing search terms such as Antelope Canyon and created short-form videos targeting those topics to maximise discoverability.

These Shorts helped Viator remain visible across key destination-related searches and expanded the brand’s presence within YouTube’s travel ecosystem. The project demonstrated how strategic data use and smart repurposing of existing assets can drive both efficiency and growth.

By re-editing and adapting footage from previous hosted shoots, I produced quick turnaround, platform-optimised content that saved production time and budget while keeping visuals consistent with Viator’s brand identity.

Key Results:
Created a cost-efficient content workflow using existing assets to maintain brand consistency.
Produced multiple SEO targeted YouTube Shorts, achieving 12,000 average views each.
Delivered a 50% increase in engagement, improving search visibility.